Customer Centric

Provide outstanding products, brands, and services that add value and improve our customers’ businesses every day; customers are the reason we exist.

Quality Mindset

Do it right the first time; Our name, Vine Line Produce Distribution , stands for the highest quality standards in our industry, so live up to our reputation.

Market Leaders

Differentiate Vine Line Produce Distribution in front of our customers by conducting our business better than our competitors.

Develop External Strategic Partnerships

Treat customers, growers, and suppliers as an extension of Vine Line Produce Distribution and treat them with honesty and integrity at all times.


Own your commitments and be accountable to customers and co-workers for delivering the solution.

Embrace Change

Challenge the status quo, listen to co-workers, accept the best ideas, and accept change with enthusiasm.


Develop strong relationships throughout our company and be willing to collaborate internally and externally to solve problems; treat co-workers with respect, honesty and integrity.


Be an ambassador every day in food and employee safety.

Sustainable Results

Leverage technology and standard operating procedures to achieve consistently superior results.

Positive Energy

Be optimistic and confident about our future; Have fun every day.